How Much Personality Should You Add to Your Company Blog?
Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the people behind the company brand to help build those crucial relationships, but you’ve also heard that blogs are supposed to be centered around building value for your customers. How are you supposed to reconcile these two seemingly opposing ideas?
What to include in your personal posts
Your personal posts can include a variety of different types of information that will give your potential customers insight into your company and the people who work there. Here are some ideas about the kinds of things to include in this section:
- posts about company gatherings (such as your holiday party), including some pictures of the celebration
- employee spotlights, where you highlight the employee of the month and give a fun interview that helps the reader relate to this person on an individual level
- announcements about new hires
- video walk-through tours of your offices and production facilities, so visitors can see ‘where the magic happens’
Including occasional posts like these on your company blog will help customers place a face with the name. When they receive an email from your company or a response to an inquiry, they’ll no longer be dealing with an anonymous person, but an individual they feel as though they know.
The hidden benefit of personal blog posts
As an added bonus, speaking about your employees and highlighting their accomplishments can help make your workers feel more appreciated. They’ll feel as though their work is noticed and valued by everyone at the organization. This helps create a happier workplace and can help reduce employee turnover. When your employees are happy, they project that happiness to your customers, which helps improve customer satisfaction.
Personal blog posts can be a fantastic asset for your organization. They can help build customer relationships and make your employees happy. Using them wisely can help grow your company and improve your marketing. If you’re ready to begin a new marketing campaign, let us know! We’ll be happy to help you get started.