Marketing Tips!
Menu
  • About us!
  • Marketing Topics
    • Marketing Trends
    • Brand Recognition
    • Employee Relations
    • Social Media
    • Sales
  • Products
  • Contact Us!
    • Contact Us!
    • Facebook
    • Twitter
  • About us!
  • Marketing Topics
    • Marketing Trends
    • Brand Recognition
    • Employee Relations
    • Social Media
    • Sales
  • Products
  • Contact Us!
    • Contact Us!
    • Facebook
    • Twitter

Resilience: Withstand the Hardship


By Kathy | December 11, 2015 | Category Sales

Never Give Up

Never Give Up

One of the more important characteristics of a successful business is resilience. Without resilience, a business that suffers any setback is far more vulnerable to hardship or even complete collapse. In fact, failures frequently precede success in many people’s efforts in business or otherwise. Just look at some of these examples.

Walt Disney was fired once because he “lacked imagination and had no good ideas.” A recording company executive told the Beatles that he just didn’t like their sound. Stories like this are accounts of people with the persistence to avoid defeatism in the face of difficulty. They had the needed resilience to keep going, to strive for future successes instead of wallowing in failure.

Another lesser known example is that of Thomas Carlisle, who took more than a year to compile his monumental history of the French Revolution. A housekeeper mistook it for trash and out it went. Carlisle dedicated himself to re-creating it, and with three more years of hard work, recalled it from memory and produced the replacement–a monumental history produced with an equally monumental reserve of resilience in the face of defeat.

One of the most familiar such stories in the business world is that of Austrian psychiatrist, Victor Frankl. Frankl survived Nazi Germany’s, Auschwitz to become a leading proponent of a humanistic therapy approach for motivating more productive decision making. In Frankl’s best-selling book, “Man’s Search for Meaning,” he details the critical moment when he realized the objective of creating this revolutionizing form of therapy.

Frankl had fallen into self-pity over his concentration camp existence. He now saw his life as meaningless and trivial, but he suddenly realized that to survive, he would have to overcome this feeling. He would have to find some overarching purpose. He would have to have the resilience to form some positive objectives in the face of so much negativity. Frankl envisioned himself delivering a lecture after the war on the subject of the psychology surrounding a concentration camp. From this simple beginning sprang his entire school of thought, which he called, “Meaning Therapy,” with a mission of recognizing and creating significance in the lives of others. With resilience, Frankl turned around not only his life, but the lives of countless others. Today, employee resilience training is common in the work place.

Frankl’s resilience was born of an ability to find meaning against all odds in a horribly negative situation. Finding meaning is just one of the characteristics of those with high resilience, though. Another, perhaps strangely, is an acceptance of reality – for only from a realistic acceptance of a challenging situation can an adequate response be generated to fix it.

The investment bank, Morgan Stanley, had its offices in the World Trade center before that awful day on September 11, 2001. As it happens, Morgan Stanley had a diligent concern for preparedness, which included preparing for possible disasters requiring building evacuation. When the first tower was hit, it took them exactly one minute to begin the evacuation of their offices in the second tower. Only because of their preparedness and training were almost all of the company’s 2,700 employees saved when the second plane struck its target fifteen minutes later.

Their realistic approach, accepting the reality of the existing threat of terrorism, brought about the preparedness plan that allowed Morgan Stanley to remain in business. This resilience in the face of potential disaster saved them when the danger became a reality.

Some people and some businesses break under pressure. Others succeed due to their resilience in overcoming adversity or planning for its resolution. Which one are you?

Tags: building loyalty, business growth, business leader, communication, customer trust, dedication, drive business, find customers, kathy dematteo, loyalty

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts


  • From Puce to Cerulean – What Your Brand Colors Say to Your Customers
  • Brand Awareness: Becoming Another Kleenex
  • Remaining Competitive in Business by Attracting Top Talent to Your Organization
  • The Importance of Making Sure That Your Employees Actually Like Each Other
  • Judging a Book by its’ Cover – How People Choose Products Based on Packaging

Recent Comments


  • kaylea amber on What a Guerrilla Marketing Campaign Looks Like Today
  • Kelli Higgins on How Much Personality Should You Add to Your Company Blog?
  • Cole Cornerr on Watch What You Say, Especially in Advertising.
  • Gareth Roberts on Are You Attracting Quality Leads or Meaningless Site Chatter?

Categories


Plan your Marketing!

December 2015
S M T W T F S
« Nov   Jan »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Marketing Topics

Pages

  • About us!
  • Contact Us!
  • Products
  • Services

Categories

  • Brand Recognition
  • Employee Relations
  • Marketing Topics
  • Marketing Trends
  • Sales
  • Social Media
  • Uncategorized

Copyright © 2016 Real Marketing Advice

Theme created by PWT. Powered by WordPress.org