By Kathy | April 28, 2016 | Category Brand Recognition, Marketing Topics, Marketing Trends
Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colors’ effect on human behavior, and you can be sure that the results are worth […]
Read MoreBy Kathy | April 20, 2016 | Category Brand Recognition, Marketing Topics, Marketing Trends
Brand Awareness: Becoming Another Kleenex In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The […]
Read MoreBy Kathy | March 30, 2016 | Category Brand Recognition, Marketing Trends, Sales
Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if […]
Read MoreBy Kathy | January 13, 2016 | Category Brand Recognition, Marketing Trends
If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the […]
Read MoreBy Kathy | December 5, 2015 | Category Brand Recognition, Uncategorized
Three company leaders who went above and beyond the call with their courage, demonstrating the kind of direction that characterizes great leadership, are the CEOs of Bluebell Ice Cream, Canada’s Maple Leaf Foods, and Southwest Airlines. After many were taken ill, and three people died from a listeria bacteria contamination of Blue Bell ice cream […]
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